A Quick Guide to Developing a Company Social Media Policy

Social media is a big part of your marketing strategy, your brand awareness, and your company image. Not only so, but with the rise of chat platforms like Workplace by Facebook, Yammer & Chatter, internal social media networks (or enterprise social media networks) are integral communication tools for making company announcements, talking about upcoming events, uniting workforces and encouraging employee communication. These are all good things. However, unlike other media, social media – both public facing and internal versions are also platforms whereby the content and the conversations that take place are largely out of your control.

In this next edition of Beyond The Desk, we sat down with our Demand Generation Specialist, Olga. Born and raised in Russia and ending up in our quaint Gastown office, Olga wears many hats on the marketing team. We don’t know what we’d do without her helpful character and impressive ability to tackle practically any obstacle. What’s your proudest accomplishment, either at work or outside of it? There are a bunch of accomplishments I count as life changers for me: my UBC degree, my diploma in music, and my high school diploma in Canada to name a few. But the proudest of all is that I managed to become a pretty good marketer [wink-wink]. I’ve been dreaming of working in the marketing field since I was 15, but before getting there, there were a bunch of challenges for me to get through. One of them was that I had absolutely no understanding of what I would actually be doing on a daily basis. Once I took a couple of courses and dove into some job experience, I can now say that my role is one of the most exciting you can have. The best role at PageFreezer is probably taken by Kobe, our Office Pawtrol, but mine is definitely second.

Last week we received the news that PageFreezer had been ranked in yet another reputable list, the 2018 Growth500.

With a background in fine arts, web and interactive media, our UX & Visual Designer, Valerie, hails from Korea and has always taken an interest in user-centered design. Working closely with both our development and marketing teams, Valerie wears many hats to ensure all outgoing content is visually appealing and representative of our brand, the perfect team member to interview for this week's Beyond the Desk.

Earlier last week, PageFreezer snagged another ranking, sitting at #24 on the SaaS1000, a list of the top growing SaaS companies.

If you’re trying to archive your website, whether for litigation readiness, corporate heritage, or you are just trying to make sure your website is compliant with your industry’s regulatory requirements, you will likely encounter a little ol’ file type called WARC (Web ARChive).

Inc. magazine revealed yesterday that PageFreezer is No. 2322 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “As an organically growing private company in RegTech, we are really proud to have a place in the Inc.5000 list among many respected companies,” says Michael Riedijk, CEO of PageFreezer, “We only look forward to what’s yet to come as we continue to help our clients solve challenges in web & social media compliance and eDiscovery.” Not only have the companies on the 2018 Inc. 5000 (which are listed online at Inc.com, with the top 500 companies featured in the September issue of Inc., available on newsstands August 15) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2018 Inc. 5000 achieved an astounding three-year average growth of 538.2 percent, and a median rate of 171.8 percent. The Inc. 5000’s aggregate revenue was $206.1 billion in 2017, accounting for 664,095 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found here. “If your company is on the Inc. 5000, it’s unparalleled recognition of your years of hard work and sacrifice,” says Inc. editor in chief James Ledbetter. “The lines of business may come and go, or come and stay. What doesn’t change is the way entrepreneurs create and accelerate the forces that shape our lives.” More about Inc. and the Inc. 5000

Curious to know who makes up the PageFreezer team? We're starting a little series "Beyond the Desk" to introduce our staff and share more about our company environment. This week, we sat down with our VP of Finance, Caroline Hui to get to know her a little better.

Seems like everyday now, we hear about another big retailer declaring bankruptcy or closing down a large percentage of their brick and mortar locations, transferring that capital to the online strategy. Some are calling it the retail apocalypse…Radio Shack, Payless Shoes, Kmart, Michael Kors. JC Penney…and so many more – in 2017 alone, more than 6000 stores have been closed.

Following up on the misuse of Facebook information by Cambridge Analytica , Facebook recently announced revisions to the way it handles data access, and third party apps interacting with its platform. In its newsroom release early this April, Facebook states the exact changes impacting third party access to user datasets for both Facebook and Instagram. Read more here.