A Quick Guide to Developing a Company Social Media Policy

Social media is a big part of your marketing strategy, your brand awareness, and your company image. Not only so, but with the rise of chat platforms like Workplace by Facebook, Yammer & Chatter, internal social media networks (or enterprise social media networks) are integral communication tools for making company announcements, talking about upcoming events, uniting workforces and encouraging employee communication. These are all good things. However, unlike other media, social media – both public facing and internal versions are also platforms whereby the content and the conversations that take place are largely out of your control.

Seems like everyday now, we hear about another big retailer declaring bankruptcy or closing down a large percentage of their brick and mortar locations, transferring that capital to the online strategy. Some are calling it the retail apocalypse…Radio Shack, Payless Shoes, Kmart, Michael Kors. JC Penney…and so many more – in 2017 alone, more than 6000 stores have been closed.