See the latest news and insights around Information Governance, eDiscovery, Enterprise Collaboration, and Social Media.
There are plenty of reasons why government organizations should be on social media. But there’s no denying that this technology is a bit of a double-edged sword; social media success is never guaranteed. At the lower end of the catastrophe scale, information officers spend a lot of time and effort on social media campaigns that end up having little engagement or real ROI. At the top-end of the scale, an agency has a very public pratfall and is forced to manage its reputation in real-time as a slew of angry comments rolls in.