There are plenty of reasons why government organizations should be on social media. But there’s no denying that this technology is a bit of a double-edged sword; social media success is never guaranteed. At the lower end of the catastrophe scale, information officers spend a lot of time and effort on social media campaigns that end up having little engagement or real ROI. At the top-end of the scale, an agency has a very public pratfall and is forced to manage its reputation in real-time as a slew of angry comments rolls in.