BLOG

See the latest news and insights around Information Governance, eDiscovery, Enterprise Collaboration, and Social Media. 

All Posts

Your Website is Crucial to Your Business – Have You Thought About How it Could Hurt You?

Seems like everyday now, we hear about another big retailer declaring bankruptcy or closing down a large percentage of their brick and mortar locations, transferring that capital to the online strategy. Some are calling it the retail apocalypse…Radio Shack, Payless Shoes, Kmart, Michael Kors. JC Penney…and so many more – in 2017 alone, more than 6000 stores have been closed.

In order to survive, businesses are needing to get their digital strategy in place. I’ve seen published studies that state anywhere from 51%-67% of Americans now prefer to shop online. I did all of my Christmas shopping online last year…well, I still bought my kids stocking stuffers in a store…but that’s all, and it will be the same thing this year. (And I was one of the, “I’ll never shop online type…”)

But online stores are is just so convenient, for both buyers and sellers. Companies are using Facebook to sell direct to consumers and Google has made it so the advertisers don’t need to look for us…the ads will find us, based on our online activity. It’s kind of freaky, actually.

food-labels

Your website is like a shelf – displaying all of your products; what is in them, what they do, why they are better than the competition and how much they cost.

Your website is CRUCIAL to your business survival – but it could potentially cost you millions in lawsuits if a consumer believes they have been misled or falsely advertised to.

The product info (labeling) that is displayed on your website, the blogs that you write promoting your services and all of the ads you display – are all subject to all of the same regulations that the FTC requires of your physical packaging and ads. The FTC monitors your website for:

- Health claims aka “clinically proven”

- The word “guaranteed”

- False advertising

- Disclaimers

How are you going to prove your company website did not make unsubstantiated health claims or falsely advertised a product, if it’s ever called into question?

Is your back up plan enough?

How will you be able to produce that content in a timely manner?

Be sure you are capturing and archiving your web content – all of it. Make sure you are covered, should anyone ever call your content into question. Know the facts – backups and screenshots are not enough and will not help you court.

FTC Website Compliance-cover

Check out FTC Compliance Checklist we have recently produced. Happy selling!

This guest blog was written by our Director of Enterprise Sales, Amy Ross.
Connect with Amy on Linkedin! 

amy

Related Posts

Diversity, Equity, Inclusion, and Belonging (DEIB) at Pagefreezer

Back in June, Pagefreezer’s CEO Michael Riedijk posted our Stance on Racism. In that post we made the following promises:

More Legal Lessons Learned: 5 Times Social Media Evidence Was Denied in Court

Digital content (like web pages, Facebook posts, and tweets) is increasingly being submitted as evidence during legal matters—but it isn’t always being admitted by courts. As with any other form of evidence, digital evidence needs to meet a certain standard in order to be deemed admissible—and in many cases this comes down to how the evidence was collected and authenticated. If the collection and authentication process wasn’t handled correctly—and the method employed didn’t prove authenticity beyond any reasonable doubt—the evidence typically would not be accepted.

Why You Should Use SHA-256 in Evidence Authentication

In a previous article, we discussed why hash values are crucial in evidence collection and digital forensics. Following on from that, it’s worth discussing why Pagefreezer specifically makes use of the SHA-256 hashing algorithm when applying a digital signature to one of our records.