Attention Marketers - The Litigation Risks of Marketing with Temporary Online Content

Snapchat was arguably the first social media player to introduce the use of temporary/short-lived or "story" content. When others like Instagram and Facebook picked up on the tactic, it quickly became the new trend in the marketing sphere, boasting the highest engagement rates of all social content. But marketers may be missing a very important piece of the puzzle when using this tactic, that could put them in trouble with the law. Before we get to it, let’s learn a little more about what temporary online content is and some behaviours that brought it to popularity:

PageFreezer, a leading provider of website and social media archiving, has recently partnered with Workplace by Facebook to provide a complete compliance, archiving and information governance solution to users of the platform.

“Chain of custody” is a familiar concept for anyone working in law enforcement, legal practice, or investigations. It’s a foundational part of proving that evidence presented in court is authentic, unaltered, and admissible. From physical crime scene artifacts to corporate records, courts have always required a clear, documented trail showing where evidence came from, who handled it, and how it was preserved.

Ever since video killed the radio star, it has dominated digital media as the most interactive type of content, capturing the attention of audiences in branding, marketing and PR. The following stats reflect just how much video content is growing in our everyday lives:

Effective Leadership in the Digital Age perhaps brings even greater challenges than before, as CEOs and CIOs are left anticipating much quicker changes in how technologies influence business and our lives. While the success of these great people is often conveyed by their actions, incredible insight can be gained from their words. Here is a great list of inspirational quotes from some of the most successful CEOs and leaders of digital tech companies.

We’re pleased to announce that after bidding on an exciting project among other competitors in the social media archiving space, we have been chosen as the archiving provider for the National Archives and Records Administration (NARA) - the nation’s record keeper.

Running an organization comes with many exciting and challenging phases. While there are many processes to put in place as new levels of growth are reached, learning how to keep records of your online properties is crucial early on in the game. As experts in website and social media archiving, we thought we’d share 5 essential record-keeping tips, easily applicable to any industry.

Complying with your industry's record keeping regulations may seem like a given; yet stories of non-compliance continue to circulate in the news. Unaware of the significant harms of failing to meet regulations, many organizations are overlooking compliance as a major priority. Let's take a look at a few reasons why compliance should always sit at the top of your organization's priority list, and the costs you can avoid by doing so.

Canadian Business unveils 2017 list of Canada’s Fastest-Growing Companies

The Markets in Financial Instruments Directive 2004/39/EC (MiFID) came into play in 2007. Established by to regulate investment services, increase competition and enhance consumer protection, MiFID applies to all member states of the European Economic Area including banks, brokers, financial service institutions and advisers and more. On 20 October 2011, the European Commission adopted a legislative proposal for the revision of MiFID which took the form of a revised Directive and a new Regulation The European Parliament and Council reached an agreement to develop MiFR, and MiFID II to further make markets more transparent and better protecting of investors.