Beyond The Desk: Caroline Hui

Curious to know who makes up the PageFreezer team? We're starting a little series "Beyond the Desk" to introduce our staff and share more about our company environment. This week, we sat down with our VP of Finance, Caroline Hui to get to know her a little better.

Seems like everyday now, we hear about another big retailer declaring bankruptcy or closing down a large percentage of their brick and mortar locations, transferring that capital to the online strategy. Some are calling it the retail apocalypse…Radio Shack, Payless Shoes, Kmart, Michael Kors. JC Penney…and so many more – in 2017 alone, more than 6000 stores have been closed.

Following up on the misuse of Facebook information by Cambridge Analytica , Facebook recently announced revisions to the way it handles data access, and third party apps interacting with its platform. In its newsroom release early this April, Facebook states the exact changes impacting third party access to user datasets for both Facebook and Instagram. Read more here.

The use of collaborative social media within teams has quickly become the new norm for workplaces, whether you’re working in tech, finance, recruiting, or practically any industry across the board.

Social Media - The Emotional Outlet With social media taking over every day in-person interactions between people, it not only affects the way we communicate on a personal level, but also leaves a drastic impact on corporate culture too. Instagramming your first day on the job from your new and fancy office is a great way to create a positive image of your current employer, but what about on the last day when you were let go? Probably not the same - no happy faces or sweet words about the organization, but instead endless negative attacks on the manager, the organization and maybe even your ex coworkers. Maybe the hypothetical case described is an extreme, for many people being let go, coping with the shock is so painful that they feel the need to turn to social media as an emotional outlet. In some places, taking matters too far to defame an employer is actually against the law. A resolution from the Court of Quebec suggests that bad mouthing an employer could lead to fines. As in the case of Ian Ritchie, a former employee of Monseigneur Blanche Residence, who wrote a provocative comment on his Facebook page and was later sued by the owner of the care home he previously worked for. As a resolution to this case, Justice awarded $17,500 to be paid in favor of Monseigneur Blanche Residence.

PageFreezer, a leading provider of website and social media archiving has recently partnered up with collaborative social media network Yammer to provide the add ons of for information governance, compliance archiving and eDiscovery.

TeleMessage, the leader in innovative mobile messaging and mobile archiving solutions is pleased to announce a strategic partnership with PageFreezer, a leader in website & social media archiving for compliance & eDiscovery.

Any organization that processes personal information about EU citizens must have systems in place to comply GDPR laws, and prove their compliance with documentation. Even now, many companies are not in full compliance, and this is a major risk as non-compliance can cost organizations up to 20M Euro in fines or 4% of the total annual turnover of the preceding financial year.

Snapchat was arguably the first social media player to introduce the use of temporary/short-lived or "story" content. When others like Instagram and Facebook picked up on the tactic, it quickly became the new trend in the marketing sphere, boasting the highest engagement rates of all social content. But marketers may be missing a very important piece of the puzzle when using this tactic, that could put them in trouble with the law. Before we get to it, let’s learn a little more about what temporary online content is and some behaviours that brought it to popularity:

PageFreezer, a leading provider of website and social media archiving, has recently partnered with Workplace by Facebook to provide a complete compliance, archiving and information governance solution to users of the platform.