Juul Labs, the maker of the most popular U.S. e-cigarette, announced earlier this month that it would be shutting down its Facebook and Instagram accounts (arguably two of the best ways to promote consumer brands to the masses) to stop advertising to teen

Seems like everyday now, we hear about another big retailer declaring bankruptcy or closing down a large percentage of their brick and mortar locations, transferring that capital to the online strategy. Some are calling it the retail apocalypse…Radio Shac

Snapchat was arguably the first social media player to introduce the use of temporary/short-lived or "story" content. When others like Instagram and Facebook picked up on the tactic, it quickly became the new trend in the marketing sphere, boasting the hi

Ever since video killed the radio star, it has rapidly evolved into a must-have marketing, branding and PR tool and continues to change the way we connect to each other and make decisions. Let’s take a look at some of the most recent changes in video that

FTC 101 The Federal Trade Commission aims to prevent business practices that are anticompetitive, deceptive or unfair to consumers and its regulations affect businesses trading in every industry. One of its most sweeping regulations is Section 5 of the Fe