5 Social Media Platforms Perfect for Government Organizations

In the film, Jurassic Park, the character Ian Malcolm says: “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” He was talking about bringing dinosaurs back to life, of course, but social media managers should keep this quote in mind when it comes to selecting platforms for their particular organization.

Those who practice law understand and appreciate the power of precedent. As technology evolves, and as our digital world continually expands, the law is evolving with it. Courts across the country are continuing to examine social media as evidence the standards that must be met for it to be admitted and authenticated. Attorneys who want to provide the most effective representation for their clients need to stay ahead of the social media curve. This means not only remaining informed as to how social media is being used as evidence, but also staying abreast of what standards must be met to properly authenticate it.

As I’ve written before, team collaboration tools—also called enterprise collaboration software or enterprise social networking—offer incredible benefits. For evidence of this, you need only look at a recent Forrester study that found Workplace from Meta to offer an ROI of 400%. According to the study, an investment of $2.6 million could provide quantified benefits over three years of $13.1 million. And companies could start seeing this substantial return on investment in as little as three months.

Staying Ahead of the Social Media Curve It is undeniable that our world is becoming increasingly digital, and increasingly social-media oriented. In fact, it is currently estimated that Facebook has 1.5 billion daily users, and 2.3 monthly users. At any given minute throughout the day, there are an estimated 347,222 people scrolling through Instagram. Twitter has approximately 326 million monthly active users – a number which is steadily growing[1]. In fact, all of these numbers are steadily growing. According to a recent New York Times articles, studies estimate that people between the ages of 35 and 49 spend about three hours per day on social networking sites, while those between 18 and 34 spend more than 3.5 hours per day using social media platforms[2]. It goes without saying then, that in that time, amongst all of those users, a significant amount of content is created each and every day.

I'm so pleased to announce that Pagefreezer has made it onto The Globe and Mail's ranking of Canada's top-growing companies. The company placed No. 211 on this inaugural ranking.

Meet Danny. If you're a Pagefreezer customer, you've very possibly interacted with Danny Ngo before. As a Customer Success Specialist, he's responsible for onboarding new clients, offering ongoing customer support, and providing weekly online training sessions for those looking to better understand the capabilities of the Pagefreezer platform. We recently spoke to him to find out how he spends his weekends, what hobbies he's into at the moment, and what it means to be the (unofficial) Pagefreezer Meme Master.

I’m extremely proud to announce that Pagefreezer has again secured a position on the coveted annual Growth 500 list, the definitive ranking of Canada’s fastest-growing companies. This is the third year in a row that we’ve made it onto this exclusive list.

Social media is a tremendously useful tool for government agencies, especially when it comes to engaging with citizens in an immediate yet affordable way. No other large-scale communication tool is as effective at generating two-way communication.

Communication is key to business. For evidence of this, just consider the fact that we send 125 billion business emails every day. It’s also the reason why enterprise social networks and work collaboration tools have become so popular. These tools streamline communication, which has a direct impact on productivity. A study of Workplace by Facebook conducted by Forrester Consulting has shown that the platform can increase task efficiency, decision-making, innovation, and onboarding enough to offer an ROI of 400%.

As we’ve written before, there are many great reasons why government agencies should be on social media. Whether it’s issuing critical updates, promoting valuable initiatives, sharing wins, or humanizing an organization, government agencies can benefit a lot from social media.