11 Online Tools & Resources for Government Social Media Managers

Social media managers in the public sector have a lot to do. There are countless posts to create and schedule, accounts to moderate, comments and inquiries to respond to, campaigns to plan, and social ads to manage. And that’s focusing only on the social media side of things—many social media professionals have responsibilities that extend to managing website content, coordinating community initiatives with other agencies, and even writing press releases.

Not long ago, deepfake videos – videos that portray something in a very convincing way but are actually entirely false - were something that largely existed in Hollywood – the product of special effects studios and experts trained to make the fictional seem realistic. Those familiar with the ever-evolving, rapidly changing pace of technology, however, will likely be unsurprised to find that this is no longer the case. In fact, deepfake videos are increasingly popping up online and across various media outlets all over the world in troubling numbers.

On January 7th, 2025, Meta announced they will be making major changes to content moderation policies on all their owned platforms, including Facebook: ending third-party fact-checking in the US in lieu of a new "Community Notes" feature, lifting restrictions on certain content, and allowing more political content in people's feeds, in order to "return to [their] fundamental commitment to free expression."

There are a lot of benefits to implementing a team collaboration tool like Workplace from Meta. As I’ve written before, an enterprise social network can improve communication, streamline collaboration, and even improve and strengthen the culture of your organization.

In the film, Jurassic Park, the character Ian Malcolm says: “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” He was talking about bringing dinosaurs back to life, of course, but social media managers should keep this quote in mind when it comes to selecting platforms for their particular organization.

Those who practice law understand and appreciate the power of precedent. As technology evolves, and as our digital world continually expands, the law is evolving with it. Courts across the country are continuing to examine social media as evidence the standards that must be met for it to be admitted and authenticated. Attorneys who want to provide the most effective representation for their clients need to stay ahead of the social media curve. This means not only remaining informed as to how social media is being used as evidence, but also staying abreast of what standards must be met to properly authenticate it.

As I’ve written before, team collaboration tools—also called enterprise collaboration software or enterprise social networking—offer incredible benefits. For evidence of this, you need only look at a recent Forrester study that found Workplace from Meta to offer an ROI of 400%. According to the study, an investment of $2.6 million could provide quantified benefits over three years of $13.1 million. And companies could start seeing this substantial return on investment in as little as three months.

Staying Ahead of the Social Media Curve It is undeniable that our world is becoming increasingly digital, and increasingly social-media oriented. In fact, it is currently estimated that Facebook has 1.5 billion daily users, and 2.3 monthly users. At any given minute throughout the day, there are an estimated 347,222 people scrolling through Instagram. Twitter has approximately 326 million monthly active users – a number which is steadily growing[1]. In fact, all of these numbers are steadily growing. According to a recent New York Times articles, studies estimate that people between the ages of 35 and 49 spend about three hours per day on social networking sites, while those between 18 and 34 spend more than 3.5 hours per day using social media platforms[2]. It goes without saying then, that in that time, amongst all of those users, a significant amount of content is created each and every day.

I'm so pleased to announce that Pagefreezer has made it onto The Globe and Mail's ranking of Canada's top-growing companies. The company placed No. 211 on this inaugural ranking.

Meet Danny. If you're a Pagefreezer customer, you've very possibly interacted with Danny Ngo before. As a Customer Success Specialist, he's responsible for onboarding new clients, offering ongoing customer support, and providing weekly online training sessions for those looking to better understand the capabilities of the Pagefreezer platform. We recently spoke to him to find out how he spends his weekends, what hobbies he's into at the moment, and what it means to be the (unofficial) Pagefreezer Meme Master.