No case better illustrates the risks of social media spoliation than Lester v. Allied Concrete Company. The plaintiff had lost his wife in a tragic vehicle accident and was suing for wrongful death. Unfortunately, some Facebook photos came to light that his lawyer was afraid would prejudice the case, and he consequently told his client to delete them. “We do not want blow ups of other pics at trial,” an email from the law firm read, “so please, please clean up your Facebook and MySpace!”
The court did not look kindly on this spoliation of social media evidence. In fact, it resulted in a massive $700,000 in sanctions. The lawyer had to pay $522,000 (and saw his legal career end) for ordering the social media clean-up, and his client was fined $180,000 for complying with the request.
Social Media Data as Digital Evidence
We share so much of our lives on social media nowadays that it’s hardly surprising that these communication channels play a major part in many legal matters. Many personal injury lawsuits, for instance, have been foiled by some incriminating social media posts. One example is Largen v. Reed, during which the plaintiff—who claimed that an accident had left her in severe pain—continued to post photos on social media that showed she wasn’t nearly as incapacitated as she claimed to be.
Even if someone posts a photo with the intention of only sharing it with a handful of close friends and it ends up being entered into evidence in a court of law, it’s unlikely that a judge will view that social media evidence as having been obtained illegally.
“If someone uses a photograph of you and makes it public when perhaps you intended it not to you might be able to have an action against the friend for unfairly depicting you as a drunk, for example. But if you were actually drunk, then I think you're in trouble,” says Judge Michael Corriero of the New York State Supreme Court. “There's no prohibition against taking that photograph. You're out in public. People are just recording that moment. If it's a matter of criminality, it's too bad. If that's an accurate representation of you, that's the strongest evidence of your guilt. So why would we keep it out of evidence? The prohibition against using illegally obtained evidence applies primarily, essentially solely, to law enforcement. It doesn't apply to another civilian. If you we're foolish enough to let other people know your criminality, well that's too bad.”
Social Media ESI Collection and Preservation
Due to the ephemeral stream-of-consciousness nature of many social media communications, a tweet or comment doesn’t necessarily feel like an official piece of electronically stored information (ESI) in the same way that a PDF or even an email does. But the same duty to preserve evidence that applies to other forms of ESI also applies to social media.
Efficient eDiscovery starts with good Information Governance. To learn more, read our article about the Information Governance Reference Model.
“Data residing on social media platforms is subject to the same duty to preserve as other types of [ESI],” writes lawyer Margaret DiBianca for the American Bar Association. “The duty to preserve is triggered when a party reasonably foresees that evidence may be relevant to issues in litigation. All evidence in a party’s “possession, custody, or control” is subject to the duty to preserve. Evidence generally is considered to be within a party’s “control” when the party has the legal authority or practical ability to access it. As an initial matter, social media content should be included in litigation-hold notices instructing the preservation of all relevant evidence.”
5 Considerations for Corporate Counsel About Social Media
Due to the increasing relevance of social media data in the realm of litigation, organizations need to put formal systems and processes in place to ensure that relevant social media content is properly preserved. As mentioned above, social media evidence should obviously not be deleted intentionally, but it’s equally important to ensure that data isn’t accidentally disposed of.
With this in mind, here are five questions in-house legal teams should ask themselves to ensure that data is captured and preserved for potential litigation:
- How easy would it be to find a relevant social media post or comment? Would you be able to quickly find a piece of data from three years ago? What if the piece of content has been deleted from the original platform?
- What does early case assessment look like in the organization? How thoroughly and effectively is the review of social media content being incorporated into this workflow?
- What does the organization’s larger eDiscovery workflow look like? And how is the collection, processing, and review of social media data incorporated into this process?
- How do you integrate data preservation into regular retention scheduling? How easy is it to put a legal (litigation) hold on social media data? Can the legal team confidently preserve social media content without hanging onto large amounts of data unnecessarily?
- How is social media content exported into a defensible format that can be used in court? Can social media data be delivered in a format that is ingestible by modern eDiscovery platforms?
Want to learn more? Pagefreezer has created an information governance model that specifically addresses data from online sources such as websites, social media accounts, and enterprise collaboration platforms. See how organizations should manage this online data to streamline litigation and eDiscovery.