5 Reasons Organizations Should Be Archiving their Social Media Accounts

In an era where a single social media mishap can spiral into a legal nightmare, social media archiving is increasingly becoming a safety net for organizations.

Working from home is an increasingly common reality for workers across a wide range of sectors. While remote working presents the opportunity for a better work-life balance, can increase productivity levels, and even save your company money, it also brings a unique range of challenges for HR teams.

Social media might seem like a lawless environment where cruel comments and reckless libel are simply the order of the day—but there have been instances where courts have classified social media posts and comments as defamation. This is true both in a country like the UK, where defamation is generally easier to prove, and the US, where the legal threshold is much higher.

As of 2022, Slack has over 35 million daily active users from one million organizations, like Amazon, PayPal, Target, Airbnb, Shopify, and Pinterest. And there's very good reason for its popularity — when it comes to internal communication and collaboration, its functionality is truly exceptional. But with great power comes great responsibility.

Almost every day after a European football match, there’s another media headline highlighting a player who received racial abuse on social media. Football clubs condemn it. The content gets reported to social media platforms. Accounts are deleted. Authorities are notified and declare a ‘zero tolerance’ policy against discrimination and prejudiced behavior. Many players share the posts, highlighting the racism they continually face.

The digital revolution has transformed the banking industry. As financial services and associated communications move online, it is more important than ever for institutions to manage and control their online presence.

The COVID-19 pandemic caused office workers to start working from home—but businesses should expect remote work to last a long time. Beyond the unpredictability of this pandemic, 99% of remote workers want to continue telecommuting at least a couple of days a week.

Ways to Protect Yourself Online from "Crooked Sweethearts" Catphishing (or “Catfishing”) is a “romance scam” and form of fraud, highly popularised by the use of social media networks, online chat forums and documentary-turned television series by the same name. The term “catfish” was defined in the Oxford dictionary in 2014 (“to lure someone into a relationship by adopting a fictional online persona”), but is also a form of Phishing for information and so many legal and tech professionals refer to this as “Catphishing”.

The issue of defamation has been in the news a lot over the last few months. Johnny Depp lost a prominent case against the publisher of the UK’s The Sun newspaper. Prince Harry sued a tabloid. The source behind the New York Post’s infamous Hunter Biden laptop article sued Twitter for allegedly making him out to be a hacker. And an Indian court cleared a journalist in a #MeToo defamation case involving a major political figure.

Team collaboration tools are enjoying something of a moment. Already a popular method of communication and documentation between office-based teams, 2020’s pandemic saw many enterprises scramble to implement solutions, keen to keep their workforce connected as remote working became an overnight necessity.