The Latest Video Marketing Trends and What You Should Be Doing to Stay on Top

Ever since video killed the radio star, it has rapidly evolved into a must-have marketing, branding and PR tool and continues to change the way we connect to each other and make decisions. Let’s take a look at some of the most recent changes in video that are shaping our online world as we know it today.

VANCOUVER, British Columbia - PageFreezer rolled out social media archiving capabilities for social media platform “Facebook At Work”, serving as the first Facebook At Work compliance solution to meet compliance regulations for Financial Services, Government and Healthcare organizations.

What is the MAP? The Federal Trade Commission (FTC)’s rule, The Mortgage Acts and Practices — Advertising Final Rule (or MAP rule) prohibits misrepresentations in any commercial communication regarding mortgage credit. It is also known as “Regulation N” after the rule making authority transferred from the FTC to the Consumer Financial Protection Bureau (CFPB).

Just like public places need to be wheelchair-friendly, digital communications too must now be just as accessible to those with disabilities under Department of Justice laws. Let's take a look at what is known as ADA compliance:

We touched base with our financial services client, Jason Wenk, CEO of Retirement Wealth Advisors to find out how PageFreezer has helped his business meet regulations and focus on what they do best - helping clients live more enjoyable lives with smarter financial planning.

As federal, state, and local government websites and social media are heavily relied on by citizens and businesses for a wealth of information, these communications are considered official government publications to which the Freedom of Information act (FOIA) and Open Records Laws apply. Demanding transparency, complying with these laws can cost governments thousands a year, at an average of $678 per information request (1).

PageFreezer is pleased to announce the release of our Website Archiving API (Application Programming Interface).

FTC 101 The Federal Trade Commission aims to prevent business practices that are anticompetitive, deceptive or unfair to consumers and its regulations affect businesses trading in every industry. One of its most sweeping regulations is Section 5 of the Federal Trade Act, which addresses appropriate commercial speech to help put an end to deceptive advertising. The FTC has evolved its rules under the act to apply to the ever-evolving world of online advertising. What many companies, review sites, bloggers, and celebrities don’t realize is that if they share content with commercial messages that convey personal enjoyment of a product/service with followers and get compensated for it, their actions are considered endorsements. These endorsements require clear disclosures of the relationship with the product/service provider. To provide guidance on complying with these rules, The FTC released the Guides Concerning the Use of Endorsements and Testimonials in Advertising to serve as a framework for complying with the relevant FTC regulations. Here is an overview of some expectations: Endorsements apply to social media and new technology as it evolves. For Twitter, with a 140 character count limit, the use of hashtags #ad #paidad can be sufficient. Disclosures for videos are not sufficient in the video descriptions or only at the beginning of the video. Disclosures must be displayed throughout the video for all to see at any point they tune in. Social media contests that require entrants to tweet or share for a chance to win must incorporate disclosures as part of the contest share messaging and contest terms. Free products given to customers for online reviews (positive or negative) are considered endorsements. This should be mentioned on review pages. Consequences of Non-Compliance While these guides are not considered formal regulations, the FTC has warned that it will be leading investigations and taking immediate action for practices that fall outside of the guidelines in a way that violates the rules in the Federal Trade Act. Penalties for non-compliance can range from a written warning letter to a fine of $11,000 per incident. In other cases, these fines have been much higher; as in the case of Legacy Learning Systems, a popular provider of guitar-lesson DVDs, charged with $250,000 for advertising products through paid online affiliate marketers, and having them falsely pose as objective customers. Machinima also settled similar charges with the FTC for paying YouTube video creators up to $30,000 for their video reviews without disclosing so.

Ever since social media first came into our lives with the emergence of platforms like MySpace in the early 2000s, it has shown no signs of slowing down. Today, over 30% of the world’s population utilizes some type of online community. In the U.S, that number amounts to 73%. Facebook itself has more active users than China’s entire population of 1.40 billion! While social media offers the benefits of extended reach, flexibility and freedom as a means of communication, financial services firms can find themselves at serious risk if they fail to archive social media content like other business communications.