2020 has undoubtedly been a tough year, with government social media use having higher stakes than ever before. Yet, despite all the challenges, most government organizations continue to do great work on social media—leveraging social platforms to not onl

If you’re a public information officer (PIO) or government social media manager, you’re undoubtedly very familiar with angry comments on your official social media accounts. Whenever members of the public are angry or frustrated, an official government so

The impact that COVID-19 has had is unprecedented. Of course, there is the impact of the disease itself, but it is also forcing organizations to continue to operate while a large portion of its employees work from home.

Back in 2014, the New York Police Department launched a social media initiative that at first glance seemed like a great way to improve community engagement. The law enforcement agency asked members of the public to tweet photos of themselves with NYPD of

With many schools boasting large and active communities, it’s unsurprising that social media has become a popular tool in education. Social media platforms offer an engaging way to share information and connect students, parents, and teachers. A Facebook

There are plenty of reasons why government organizations should be on social media. But there’s no denying that this technology is a bit of a double-edged sword; social media success is never guaranteed. At the lower end of the catastrophe scale, informat

Social media managers in the public sector have a lot to do. There are countless posts to create and schedule, accounts to moderate, comments and inquiries to respond to, campaigns to plan, and social ads to manage. And that’s focusing only on the social

In the film, Jurassic Park, the character Ian Malcolm says: “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” He was talking about bringing dinosaurs back to life, of course, but social media m

Meet Danny. If you're a Pagefreezer customer, you've very possibly interacted with Danny Ngo before. As a Customer Success Specialist, he's responsible for onboarding new clients, offering ongoing customer support, and providing weekly online training ses

Social media is a tremendously useful tool for government agencies, especially when it comes to engaging with citizens in an immediate yet affordable way. No other large-scale communication tool is as effective at generating two-way communication.