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Both the Financial Industry Regulatory Authority (FINRA) and the Securities and Exchange Commission (SEC) lay out strict communication and recordkeeping regulations for investment firms and other financial institutions. These rules encompass almost everything, from the recording of investment activities, to how client data should be kept safe, and even the acceptable use of social media.
Americans send an average of 26 billion text messages every single day—with the average person sending 15 texts per day.
Slack surpassed the 12 million user mark in 2020, with new accounts surging as more companies embrace remote work. The platform is one of the top business communication apps for industries across the board, including the heavily-regulated financial sector. This guide will explore the benefits and challenges of Slack as a tool for digital collaboration in banking and financial services.
2020 has undoubtedly been a tough year, with government social media use having higher stakes than ever before. Yet, despite all the challenges, most government organizations continue to do great work on social media—leveraging social platforms to not only provide crucial information and help citizens deal with current issues, but also shine a spotlight on actions and events that are worthy of celebration.
If you’re a public information officer (PIO) or government social media manager, you’re undoubtedly very familiar with angry comments on your official social media accounts. Whenever members of the public are angry or frustrated, an official government social media account is the first place they’ll head to make their displeasure known.
The impact that COVID-19 has had is unprecedented. Of course, there is the impact of the disease itself, but it is also forcing organizations to continue to operate while a large portion of its employees work from home.
Back in 2014, the New York Police Department launched a social media initiative that at first glance seemed like a great way to improve community engagement. The law enforcement agency asked members of the public to tweet photos of themselves with NYPD officers using the hashtag #myNYPD.
With many schools boasting large and active communities, it’s unsurprising that social media has become a popular tool in education. Social media platforms offer an engaging way to share information and connect students, parents, and teachers. A Facebook page or Twitter account makes it easy to inform everyone that school has been closed because of snow, remind parents of important upcoming events, or simply celebrate the latest team win.
There are plenty of reasons why government organizations should be on social media. But there’s no denying that this technology is a bit of a double-edged sword; social media success is never guaranteed. At the lower end of the catastrophe scale, information officers spend a lot of time and effort on social media campaigns that end up having little engagement or real ROI. At the top-end of the scale, an agency has a very public pratfall and is forced to manage its reputation in real-time as a slew of angry comments rolls in.
Social media managers in the public sector have a lot to do. There are countless posts to create and schedule, accounts to moderate, comments and inquiries to respond to, campaigns to plan, and social ads to manage. And that’s focusing only on the social media side of things—many social media professionals have responsibilities that extend to managing website content, coordinating community initiatives with other agencies, and even writing press releases.
