BLOG

See the latest news and insights around Information Governance, eDiscovery, Enterprise Collaboration, and Social Media. 

All Posts

Capturing Website & Social Media MetaData

What is Metadata?

Despite how active we are online, it’s easy to forget the value of information we leave behind when browsing, clicking, and sharing information, particularly on social media platforms. This digital DNA of our online actions is what’s known as metadata. In simple terms, metadata is “a set of data that describes and gives information about other data.”

AdobeStock_159912250

In the world of digital evidence, there are 4 primary types: 

  1. Client Metadata (who collected it)
    i.e Browser, operating system, IP address, user 

  2. Web Server/API Endpoint Metadata (where and when it was collected)
    i.e URL, HTTP headers, type, date & time of request and response

  3. Account Metadata (who is the owner)
    i.e Account owner, bio, description, location

  4. Message Metadata (what was said when)
    i.e Author, message type, post date &  time, versions, links (un-shortened), location, privacy settings, likes, comments, friends

Metadata Example

The image below is an example of metadata captured in the back-end of social media. In this case, a tweet. What would only be visible online to you as a Twitter user would be:

Screen_Shot_2016-09-28_at_4.04.28_PM.png

Yet, in the back-end, exists a wealth of useful metadata that can be captured, like location, ID, expanded URL destinations and image sizes:

Screen_Shot_2016-09-28_at_4.53.08_PM.png

Metadata Uses

Metadata as such can give tremendous insight into who you are, where you live, and where else you spend your time online; and it can have numerous applications, from allowing marketers to retarget you with specific content tailored to aiding in cases from insurance fraud to IP infringement, and divorce and family matters. Metadata can help to provide extremely essential and contextual information about the "when’s and where’s" of actions related to a legal case and is absolutely key to proving data authenticity and integrity in court.

How Does PageFreezer Capture Metadata?

Metadata can be captured through the use of platforms and tools like Pagefreezer. Similar to the technology used by Google, Pagefreezer crawls the web to take snapshots of your webpages and collect posts from your social media accounts.

Pagefreezer works to capture all of your website and social media metadata in evidentiary quality so it is usable in legal and compliance applications. It goes a step further to make sure all content is digitally signed (256-bit) and time-stamped satisfying legal requirements for digital evidence.

See how Pagefreezer automates the archiving of social media content, complete with metadata, by requesting a demo below.

Schedule a Demo

Related Posts

Diversity, Equity, Inclusion, and Belonging (DEIB) at Pagefreezer

Back in June, Pagefreezer’s CEO Michael Riedijk posted our Stance on Racism. In that post we made the following promises:

More Legal Lessons Learned: 5 Times Social Media Evidence Was Denied in Court

Digital content (like web pages, Facebook posts, and tweets) is increasingly being submitted as evidence during legal matters—but it isn’t always being admitted by courts. As with any other form of evidence, digital evidence needs to meet a certain standard in order to be deemed admissible—and in many cases this comes down to how the evidence was collected and authenticated. If the collection and authentication process wasn’t handled correctly—and the method employed didn’t prove authenticity beyond any reasonable doubt—the evidence typically would not be accepted.

Why You Should Use SHA-256 in Evidence Authentication

In a previous article, we discussed why hash values are crucial in evidence collection and digital forensics. Following on from that, it’s worth discussing why Pagefreezer specifically makes use of the SHA-256 hashing algorithm when applying a digital signature to one of our records.