Schedule a Demo


See the latest news and insights around Information Governance, eDiscovery, Enterprise Collaboration, and Social Media. 

All Posts

8 Ways Police Departments Can Leverage Social Media to Improve Communications

Law enforcement agencies rely heavily on social media platforms for their public messaging.

Statistics show that 91% of law enforcement agencies use social media to notify the public of safety concerns, 89% for community outreach and engagement, and 86% for public relations and reputation management. According to the nonprofit Urban Institute’s Social Media Guidebook for Law Enforcement, Facebook is the favorite platform for law enforcement agencies, followed by Twitter and YouTube.

The reason social media is so popular among police departments and other law enforcement agencies is simple: It works. Some departments have hundreds of thousands of followers across multiple platforms, making it the quickest and easiest way to communicate with the public. 

Below are some real-world examples of the ways in which law enforcement agencies can use their official accounts to improve public communications.

Law Enforcement Social Media (LESM) Examples

Asking the Public for Help

The Fort Worth Police Department has 332,000 followers on Facebook and around 200,000 followers on Twitter, which means that the department has an incredible resource at its disposal when it comes to finding suspects. Fort Worth PD regularly asks for the public’s help on social media when trying to track down suspects—and the people of Fort Worth are willing and able to help. There are plenty of examples on its Twitter account and Facebook Page of suspects that were located with the help of the public.


Alerting the Public of Danger

Whether dealing with an imminent threat or a troubling uptick in crime, social media is a great place to get the word out quickly. Below is an example from the Los Angeles Police Department (LAPD) warning people of a recent rise in theft of Kias and Hyundais. Interestingly, this rise in theft itself seems related to social media—the TikTok Kia/Hyundai social media challenge encourages users to steal these cars and shows how to hotwire them. 


Sharing Information & Issuing Updates 

Social media, especially Twitter, is one of the best places to share information and issue updates. Whether trying to find out if a particular road is still closed or looking for more information regarding a recent high-profile arrest, many people turn to Twitter first, so this platform should be seen as a crucial communication channel for all police departments. The Fort Worth Police Department is again a great example of an agency that keeps the public informed through regular Twitter (and Facebook) updates.


Here’s another excellent example from Miami PD. The department shared a video regarding a recent DUI checkpoint, offering insight into a scenario that many people find intimidating.


Issuing PSAs

Public service announcements (PSAs) might have a reputation for being either exceptionally corny or overly dramatic and disturbing—but social media offers the perfect opportunity to update the traditional PSA for the modern age and leverage real-world examples that instantly put your point across. Below is a great example from the Seattle Police Department in which an actual crash (in which no one was injured) was used to illustrate the risks of distracted driving.


Community Outreach

Community outreach is best done face-to-face out in the real world. However, social media can play a valuable role in promoting your community outreach programs. Many police departments successfully use their official social media accounts to get the word out about community events. For instance, many agencies have “coffee with a cop” programs where the public can meet and chat with police officers in an informal setting—and they use social media to promote these events and generate interest.


Promoting Initiatives

Along similar lines to the point above, social media can be used to promote a police department’s initiatives and raise awareness around issues that impact the department and the community it serves. As one recent example, many police departments—including Miami PD—used social media to promote National Police Woman’s Day and the 30x30 Initiative aimed at advancing women in policing.



When looking to recruit new officers from a population of digital-native zoomers (also known as Gen Z), comprehensive social media campaigns are a must. Public safety agencies like the New York Police Department make use of Twitter, Facebook, Instagram, YouTube, and even TikTok to promote a career in law enforcement.


Celebrating Wins

Social media offers the ideal forum for showcasing the human side of your agency. Highlighting the department’s officers is an excellent way to put some faces to your agency’s name, while broadcasting significant wins can help illustrate the positive impact that the department is having in the community. The first post below from the Albuquerque Police Department showcases the result of a major seizure, the second celebrates some of the department’s officers.



Answering Questions

Lastly, social media is a great place to answer the public’s questions. But to be fair, this is both a benefit and a challenge. If you have official accounts, the public will use these communication channels to ask their questions, which means accounts have to be monitored constantly to ensure questions don’t go unanswered. This can be challenging.

However, it’s important to remember that this is exactly why social media can be such an effective tool: it allows for two-way communication. Rather than simply broadcasting information to the public, social media lets police departments engage with the public and bring their community outreach effort into the digital realm.

Social media offers many benefits for police departments but it also introduces certain risks. Read our blog post below to see what you can do to mitigate the risks that social media poses to law enforcement. 

New call-to-action

George van Rooyen
George van Rooyen
George van Rooyen is the Content Marketing Manager at Pagefreezer.

Related Posts

How To Archive Adobe Experience Manager Website Content For Compliance and Litigation Readiness

Adobe Experience Manager (AEM) as a cloud service comes with a few native tools for short-term back-ups and version control. But if you’re looking to create a legally-admissible, compliant archive of your AEM website content, Adobe itself warns that these features are, “not intended as an audit log or for legal purposes.”

🙁🙂 🤷 Navigating the Challenges of Emojis and the Law: Are Emojis Legally Binding?

How do you define this emoji? 🙏 Is it referencing someone praying or a congratulatory high-five? What about this emoji? 😚 Is it a kissy face or someone whistling? These two examples immediately highlight some of the biggest challenges that legal professionals are facing when it comes to emojis and litigation matters and investigations. How do you accurately interpret emojis when people encounter and define them differently? How should the law determine consent, agreement, or state-of-mind when all you have are pictures? Here we’ll explore some of the crucial challenges facing lawyers and judicial officers when it becomes necessary to comprehend the meaning of emojis in communications.

Inside the Assessment: NARA's Recommendations for Federal Social Media Archiving

How do Federal agencies like NASA, the Department of Education, and the Department of Homeland Security capture and manage social media records? To uncover this, in 2022 The National Archives and Records Administration (NARA) conducted an assessment of the policies, practices, and procedures related to the use of social media for 10 federal agencies, including the aforementioned and NARA itself. In September 2023, NARA released the findings in the “Managing Social Media Records: Records Management Assessment Report.”