Blog

Capturing Website & Social Media MetaData

by Sylva on September 28, 2016 in Social Media, Data, ediscovery

What is Metadata?

Despite how active we are online, it’s easy to forget the value of information we leave behind when browsing, clicking, and sharing information, particularly on social media platforms. This digital DNA of our online habits and intentions is what’s known as metadata. The term has quickly become a buzzword in compliance, litigation and eDiscovery, but what does it actually mean?

In simple terms, metadata is “a set of data that describes and gives information about other data”; and in the world of digital evidence, there are 4 primary types:

  1. Client Metadata (who collected it)
    i.e Browser, operating system, IP address, user 

  2. Web Server/API Endpoint Metadata (where and when it was collected)
    i.e URL, HTTP headers, type, date & time of request and response

  3. Account Metadata (who is the owner)
    i.e Account owner, bio, description, location

  4. Message Metadata (what was said when)
    i.e Author, message type, post date &  time, versions, links (un-shortened), location, privacy settings, likes, comments, friends

Metadata Example

The image below is an example of metadata captured in the back-end of social media. In this case, a tweet. What would only be visible online to you as a Twitter user would be:

Screen_Shot_2016-09-28_at_4.04.28_PM.png

Yet, in the back-end, exists a wealth of useful metadata that can be captured, like location, ID, expanded URL destinations and image sizes:

Screen_Shot_2016-09-28_at_4.53.08_PM.png

Metadata Uses

Metadata as such can give tremendous insight into who you are, where you live, and where else you spend your time online; and it can have numerous applications, from allowing marketers to retarget you with specific content tailored to aiding in cases from insurance fraud to IP infringement, and divorce & family matters. Metadata can help to provide extremely essential and contextual information about the when’s and where’s of actions related to a legal case and is absolutely key to proving data authenticity and integrity in court.

How Does PageFreezer Capture Metadata?

Metadata can be captured through the use of platforms and tools like PageFreezer and WebPreserver. Similar to that of Google, these technologies crawl the web to take snapshots of your website and collect metadata from social media API’s.

PageFreezer works to capture all of your website and social media metadata in evidentiary quality so it is usable in legal and compliance applications. It goes a step further to make sure all content is digitally signed (256-bit) and time-stamped satisfying legal requirements for digital evidence.