Public entities need to put a policy in place that guides the use of social media platforms, both within the agency and externally. This is important because multiple employees (and departments) will need the authorization to post to accounts and moderate content, and without clear rules and guidelines of what constitutes “acceptable” use, it’s all too easy to find yourself in a situation where inappropriate content makes its way online—and the repercussions of that can be significant.
The aim of this guide is to provide the framework necessary to implement an effective social media policy that governs the use of both official and personal accounts.
The first two sections outline the necessary requirements, while the final section—the bulk of this document—provides a template example that can be used in the creation of a policy.